OWA is open for business
OWA entertainment complex offers another option for Baldwin County visitors
OWA, the 520-acre entertainment complex in Foley, minutes from Gulf Shores, is appropriately named. Pronounced “oh-wah,” the word inspired from the Muscogee Creek language means “big water.” But OWA could also also mean oh-wow, as today’s visitors are about to find out.
It is a late summer’s day in the 14-acre amusement ride midway, known as The Park of OWA. Giddy thrill seekers scurry for seating in a roller coaster with more twists and turns than a water moccasin on a pancake griddle. Riders are about to discover the winding-weaving tracks of what OWA employees call “The Big One.” Like the park, Rollin’ Thunder is also well named.
Alabama’s newest tourist mecca is coming in phases. Phase 1 premiered with much fanfare and a packed park on July 21. Early features include the amusement park, 150-room Marriott TownePlace Suites, a 14-acre man-made lake complete with a 1.5-acre man-made island, and a 44,000-square-foot shopping district set to start a few weeks later.
Nine months earlier, OWA was little more than a good idea on paper.
But the park’s history dates back many years before a spade of dirt was turned and ice cream scooped. Originally, OWA was “Oh No.”
The 10113 Foley Beach Express address was to have been the Blue Collar Country Entertainment Complex, which never took off. After numerous setbacks – including the pullout of investor Jeff Foxworthy – Blue Collar met Blue Monday.
The Poarch Band of Creek Indians acquired total control of the property in April 2015. OWA’s construction began in November 2016, at the speed of Rollin’ Thunder.
“It was something to see,” says Kristin Hellmich, OWA’s director of marketing and public relations, describing the early days. During the fast-track construction, up to 1,000 workers were on site, daily, almost around the clock. And Baldwin EMC, the electrical utility serving the site, started its planning as well (see related story on Page 14).
Six contractors and dozens of subcontractors turned fields into a tourist attraction, building everything from the ground up. The Foley site received 21 amusement park rides – some assembly required.
“Prior to purchasing decisions, we got to try the rides out in different parks across the U.S.,” Hellmich says, acknowledging just how cool product research can be. “Specialists and designers built the rides onsite.”
Larsen Lien knows the midway’s features well. “I’ve ridden every one of them,” OWA’s digital marketing specialist says while giving an impromptu tour. “I think it is cool how we can stand under Rollin’ Thunder as it zips over us,” she says, pointing at the roller coaster racing through gravity defying loops. It sounds like rolling thunder, hence the name.
Larsen critiques other attractions: “My favorite – and I love them all – is the Wave Runner,” the ocean-like ride simulating wave motion. “It is so dynamic, personal. There is nothing like it.”
Park rides are not just for thrill seekers. Family-friendly features abound. Employees say a favorite for youngsters is the Southern Express, a roller coaster but smaller, for little people. It’s also a saving grace for fraidy-cat parents, who may be too chicken to ride Rollin’ Thunder.
Other adventures include the Flying Carousel, like a typical carousel, except not necessarily confined to earth. There is AeroZoom, a simulated hang gliding experience; Rockin’ Raft, a whitewater gauntlet without getting wet; and Sky Balloons, adrift over the park for a pelican’s-eye view.
‘Think of OWA as many parks’
More rides await and more are planned. By design, the amusement park is surrounded by additional land for expansion. It has space to double in size. OWA is already researching new ride possibilities.
“Think of OWA as many parks,” Hellmich says. “It has components, the park has rides from kiddie to thriller. But in addition, there are the Downtown and Warehouse Districts, with shopping, restaurants and other venues.” At press time, most Downtown District restaurants and shops were set to open in late September. Additional phases will follow, in a 5-year plan budgeted at $500 million.
Future phases call for a luxury RV resort, four hotels, a resort level condominium and outdoor waterpark. OWA is in active negotiations for leasing agreements and estimates 50 businesses will populate the Downtown and Warehouse Districts of the complex. About 60 percent will be restaurants.
Announced tenants include Wahlburgers (a restaurant featuring customized crafted hamburgers), Sunglass World, Fairhope Soap Company, Hershey’s Ice Cream Shop, and the Groovy Goat, a sports bar with 80 TV monitors set to open Sept. 30. Eatery cuisine will range from fine dining to “did I hear that right?” There are rumors of fried chicken donuts.
“We strive to appeal to all ages and interests,” Hellmich says. Older guests may not want to ride a white-knuckle thriller with their children or grandchildren. But they can opt for a good meal and time with family and friends in the Downtown District.
Only the amusement park ride section requires an admission fee. You can shop till you drop in Downtown OWA or eat in its restaurant row with no ticket required. The amusement park has same day re-entry too. Go and come back as you please. And parking is free for everything. Try that at Disney World.
OWA works in conjunction with the City of Foley’s $45 million Sports Tourism Complex, which offers 16 state-of-the-art sports ﬁelds and an indoor event center. “We coordinate to extend hospitality here at OWA,” Hellmich says. “We want Foley – OWA to be a complete destination experience. Visiting sports teams can conduct their games, stay in our hotel, and play in OWA in the evenings and nights.”
The Poarch Band of Creek Indians has holdings across the U.S., including hotels, gaming, and entertainment venues. OWA does not have gambling or gaming facilities. Park officials say they have no plans for gaming at OWA.
‘No destination like it in the U.S.’
The Baldwin County entertainment complex is one of the latest of the Poarch Creek tribal holdings. “There is no destination quite like it in the U.S.,” Hellmich says. “We have all of the amenities in one property – sports fields, hotels, shopping, dining, and amusement park, all in one place.” And OWA just won a big accolade – it was named the Alabama Attraction of the Year at the Alabama Governor’s Conference on Tourism in August.
As of press time, ticket prices are $34.99 for adults and $27.99 for juniors (under 42 inches tall), seniors over age 60, and military members. Children under age of 3 are free. An annual pass may be purchased for $89.99. The park also works with groups for special packages and group discounts.
OWA is open year-round but hours may vary. Check its website, http://visitowa.com/, for current information.
Before OWA, visiting Gulf Shores meant driving to the beach, driving for something to eat, driving to shopping, and driving back to the hotel. Not now.
Though OWA doesn’t have Gulf beaches, it is 30 minutes away. A saltwater plunge is within a half-hour. Then use your re-entry pass for that OWA ride you missed. Rollin’ Thunder is waiting.
Meeting OWA’s power needs started early for co-op
Although the OWA amusement park officially opened to the public in July 2017, planning for the attraction’s electricity needs began as far back as 2013.
Four years ago, Baldwin EMC knew an entertainment venue of some type was possibly coming to Foley, Ala., and it would likely be larger than any other attraction the cooperative had ever served.
In order to meet the needs of the up-and-coming site, which covers 500 acres on the Foley Beach Express, Baldwin EMC began evaluating the existing demand for electricity in the south Foley area and how it might increase with the new development.
After an initial analysis, Baldwin EMC determined that adding a new substation to the area was the best plan. The co-op developed a presentation for PowerSouth Energy Cooperative, Baldwin EMC’s power supplier, explaining the need.
“Our justification for the new substation was based on reliability in south Foley along with the needs of the potential amusement park and any other future developments in the area,” says Brian Seals, Baldwin EMC’s manager of engineering.
PowerSouth’s board of trustees approved the new substation in the fall of 2014. As PowerSouth finished its construction toward the end of 2016, Baldwin EMC began the process of raising poles and running lines to tie the new substation into the co-op’s existing infrastructure.
In the meantime, the city of Foley and the state of Alabama began a project that would improve County Road 20, now called Pride Drive, in order to accommodate traffic flow to the new attraction site. “That project affected our system as well,” says Seals. “We worked with the city of Foley to enhance the area by shifting our power lines to accommodate the widening of the road.”
In February 2016, Baldwin EMC’s engineering department had its first meeting with project managers for OWA. “As they gave us the layouts of their roads, buildings and amusement park rides, we started putting together a design for an electrical infrastructure that would best serve their needs,” Seals says.
Baldwin EMC’s crews worked simultaneously with OWA’s construction crews, installing lines and electrical equipment as the site’s development moved forward.
OWA officially opened its doors on July 21, 2017. However, additions to the attraction are still in progress, and meeting their electricity needs is an ongoing process for Baldwin EMC.
“It’s a new type of load for us,” Seals says. “We’ve never served an amusement park of this size. So as OWA was testing rides, we put equipment in place to monitor the electrical load and we changed out equipment when necessary.”
Seals says Baldwin EMC will continue to maintain contact with OWA’s developers and monitor their power use. “We all know the impact of this project on our area and we all want it to be successful.” – Michelle Geans