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Everything on the field is scripted down to minutes and seconds, from stadium announcements on the PA system or video screens, cues for the marching band, sideline presentations, pyrotechnics, the halftime show, and cheerleader activities.
“We are trying to sell an experience, not a ticket,” says Troy’s Ryan Kay. “We pride ourselves on putting a great product, not just on the field, but also in the stands.”
Award-winning Alabama Living is the official statewide publication of the electric cooperatives in Alabama and the largest magazine of its type in the state, reaching some 400,000 electric cooperative consumers.
