Read all about it

Section: Cover Story

Cover Story

Game Day!

Everything on the field is scripted down to minutes and seconds, from stadium announcements on the PA system or video screens, cues for the marching band, sideline presentations, pyrotechnics, the halftime show, and cheerleader activities.
“We are trying to sell an experience, not a ticket,” says Troy’s Ryan Kay. “We pride ourselves on putting a great product, not just on the field, but also in the stands.”

Subscribe To Our newsletter

behind the scenes


Never Miss A Story

Get our Weekly recap with the latest news, articles and resources.
Cookie policy
We use our own and third party cookies to allow us to understand how the site is used and to support our marketing campaigns.

Sign up for our e-newsletter

for the latest articles, news, events, announcements and alerts from Alabama Living